Episode Details

On today's show I sat down with Rachel Whiteaker, founder of The Simple Life, a professional organizing firm she started in 2011.

Whiteaker shares how a lifelong obsession with organization evolved from childhood cleaning jobs into a business offering in-home organizing, relocation and move management, seasonal services, and ongoing maintenance, plus coaching other organizers on scalable systems.

She describes early growth tactics like flyers and a LivingSocial deal that brought strangers as clients, the lessons learned about pricing, safety, and why three-hour sessions don't work, and how the company now uses six-hour, team-based sessions with consultations, decluttering decisions, cleaning, product systems, and labeling.

Whiteaker explains building a team to increase impact, generating referrals through networking with real estate and design partners, and using consistent Instagram content. She also shares how a personal loss shifted The Simple Life's mission toward valuing time and people over possessions.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.

You are going to learn about:
- How a Side Hustle Turned Into The Simple Life
- How The Simple Life Scaled
- The Simple Life's Mission and Meaning

Thank you to our partners:
MyRacehorse
Rohrman Automotive Group

Check out these great clips from the show:
00:00 Simple Life Philosophy
01:30 Guest Introduction: Rachel Whiteaker, The Simple Life
02:33 Born To Organize
05:28 Early Business Breakthrough
06:47 From Accounting To Side Hustle
08:03 First Clients And Marketing
10:10 LivingSocial Lessons
13:08 How Pro Organizing Works
14:40 Consultations And Pricing Fit
17:02 Systems And Maintenance
19:40 Building A Team
20:34 Advice For Solopreneurs
24:06 Concierge Collective Partners
25:44 Less Is More Mindset
26:22 A Loss That Changed Everything
29:03 Finding Calm In Clutter
30:59 Sentimental Clutter Limits
32:32 Repurpose Keepsakes Digitally
33:45 Decision Piles and Deadlines
34:36 Wardrobe Purge Rules
35:49 DIY Organizing Momentum
39:15 Why You Need Help
41:52 Behind the Scenes Content
43:30 Moving for Pro Athletes
46:19 Find Them Online
46:35 Entrepreneur Growth Advice
49:46 Organizer Tools and Rooms
51:52 Hidden Gems and Hoosiers
54:03 Favorite Indiana Memory
56:42 Wrap Up and Credits

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