Episode Details

POP Pulse #11: What happens when a viral franchise sensation starts losing momentum? Crumbl Cookies exploded in popularity with its rotating menu and social media buzz—but explosive growth doesn’t always translate into a sustainable business.

In this POP Pulse episode, we examine the warning signs behind Crumbl’s struggles, from declining sales and franchise closures to high startup costs and questions about long-term profitability. We break down the risks of chasing hype, relying on a single product, and expanding too quickly.

Thinking about investing in a franchise? Discover the lessons Crumbl Cookies offers entrepreneurs and investors—and the critical questions to ask before putting your money on the line. Book a free franchise consultation with Cliff today! https://uniqode.net/Book-Free-Call

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Book a free consultation with Cliff and Justin: https://uniqode.net/Book-Free-Call

Learn more about Franocity: https://qrcodes.pro/VVKKzV

Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, Franchise Consultant, co-founder of Franocity, and co-author of “Beyond the Brand.” Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.