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Part 1 - How To 5x Your Web Design Income Without 5x-ing Your Workload
Description
Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse
Part 1: How To 5x Your Web Design Income Without 5x-ing Your Workload
In Part 1 of this 3-part series, I'm sharing a replay of a private training I hosted back in 2022 for accepted applicants, where I break down the 5P Framework I've been teaching inside the Web Designer Academy for the past 6 years to help women web designers go from undercharging, overdelivering and burnt out to profitable, sustainable and thriving. We do the math on how many projects you'd need to sell at your current prices to hit your income goal, why the lower your prices are the more people you have to get in front of and convert, and why you can't just go change the price on your website and expect clients to say yes. Then I walk through all five pieces you need in place to charge more without working more: packaging, positioning, pricing, pre-framing and premium client experience.
In This Episode:
Why getting more clients when you're undercharging and overdelivering is a recipe for disaster
How to package your web design services as a revenue-generating asset instead of a list of deliverables
How giving clients choices helps you test your pricing, prevent scope creep and become your own competition
Why it takes the same amount of time to build a $2,000 website as a $10,000 website, and why you don't need to add more deliverables to charge more
How to pre-frame the value of your work from the first interaction so clients skip the sticker shock
How win-win boundaries keep you out of scope creep and zombie projects that never die
Resources Mentioned:
Web Designer Academy Waitlist: https://webdesigneracademy.com/waitlist
Web Designer Academy: https://webdesigneracademy.com/program
Package Matrix™ Method: https://shannonmattern.com/package-matrix-method/
Related Episodes:
Episode 205: Why More Web Design Clients Won't Fix Your Money Problems with Pam Jordan: https://webdesigneracademy.com/205
Episode 189: How To Price Custom Web Design Projects with Shannon Mattern: https://webdesigneracademy.com/189
Episode 186: The Web Designer's Guide to Dealing With Difficult Clients: https://webdesigneracademy.com/186
Shannon Mattern is a Pricing Strategist, creator of The Package Matrix™ Method and the founder of the Web Designer Academy where she helps experienced women web designers book higher-paying web design projects, charge more with confidence, run projects without overworking and burnout and break through to their next level of income and freedom.
For Web Designers: https://webdesigneracademy.com
For Service Providers, Consultants & Agencies: https://shannonmattern.com
Instagram: @profitablewebdesigner | @shannonlmattern