Episode Details

Send us Fan Mail

A boutique owner is standing in her stock room right now, making a list of what to reorder for her holiday season. The question is whether your brand is on it. Retailers set their holiday shelves well before the rush hits you, and the vendor who wins the reorder is the one who made it easy and showed up in her inbox first. In this episode, Andee gives you three specific things to send your retailers this week, plus the follow-up question that replaces "just checking in."

Key Takeaways

•     Holiday reorders are decided early. By the time you feel the holiday rush, her shelves are already set, so the work happens now.

•     Lead with value. Open the "Here's What's Selling" email with useful information, not "Do you need to reorder?" Share your three best sellers and why they work in a shop like hers.

•     Take the thinking off her plate. A ready-made bundle with a "just reply yes" next step removes the decisions about what to order and how much.

•     Size the bundle as a restock, not an opening order. If your case packs or reorder minimums are too big, holiday is a good reason to fix them.

•     Send a sell-through kit. A styled photo, a couple of lines she can say to customers, display ideas, and gift angles help her sell what she already bought. When your product moves fast in her store, she reorders.

•     Replace "just checking in" with a clear question that includes an easy out.

Resources & Links 

👉🏼 Apply for the Faire Accelerator

👉🏼  Grab your seat for the Retail Ready Wholesale Challenge.

👉🏼 Join the waitlist for my signature She Sells Wholesale course – doors open soon!

👉🏼 Best SEO Tool to drive organic traffic to your website

👉🏼 My favorite email marketing platform

** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.

Connect with Andee Hart @ She Sells Differently

💻Website

🎥 Youtube

📱Instagram

🎯SSD FB Community