Episode Details

When a customer asks you to lower your price, do you say yes and sacrifice your profit, or say no and risk losing the deal?

Agreeing to a lower price can eat into your profits and put pressure on cash flow, while refusing outright can create tension and make customers reconsider working with you. But you don't have to choose between protecting your bottom line and keeping your customer happy.

In this episode, Ben shares a practical approach to handling price objections by acknowledging the customer's request and working with them to find a solution that creates value for both sides.

In this episode, you'll learn how to:

• Respond to discount requests without creating tension by acknowledging your customer's concerns and showing you're willing to work with them without immediately agreeing to a lower price.
• Add meaningful value without sacrificing profit by offering benefits that matter to your customer but cost your business little or nothing, such as an extended warranty, extra support, introductions or promotional opportunities.
• Negotiate price by adjusting the scope of your offer by asking customers what they would be willing to remove or sacrifice, helping you explore a lower price without automatically giving away value or damaging your margins.

Play this episode to discover how to handle discount requests confidently, protect your profit margins and close more deals by creating value instead of simply lowering your price.

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This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates