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GEO Is the New CRO (with Ross Hudgens)
Description
I tossed out the idea that “today GEO is CRO,” and it gave Ross Hudgens actual goosebumps, because he’d just written about the same thing. Ross argues that if you can convince a user to buy, you can convince an LLM to recommend you.
Ross is the founder of Siege Media and author of Generative Engine Optimization, and we talked about what actually drives AI visibility. We discuss his research on more than 100 B2B websites, why comparison pages are associated with more AI referral traffic, and the limitations of AI attribution.
Timestamps:
00:00 — Is GEO just SEO with a new name?
07:20 — Research: Why comparison pages are winning in AI search
09:23 — Is GEO the new CRO?
16:03 — Measuring AI influence when nobody clicks
22:37 — How smaller brands can compete in AI search
Connect with Ross Hudgens: https://www.linkedin.com/in/rosshudgens/
Check out Siege Media: https://www.siegemedia.com
Get Generative Engine Optimization: The Definitive Guide to AI SEO: https://www.siegemedia.com/geo-book
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com