Episode Details

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How to scale a coaching business past $10k a month, starting with finding the one bottleneck that's actually holding you back.

If you're a fitness coach doing $10k a month and you can't work out why you're not at $20k or $30k yet, this is the same simple audit I ran with one of my clients. Every coaching business comes down to three parts: delivery, sales and marketing. Your business is only as strong as the weakest one. I go through the numbers to check in each part (retention, LTV, close rate, where your last 10 clients came from), why "I just need more leads" is usually the wrong answer, and the maths on how fixing a few sales numbers can triple your income from the same leads.

Chapters
00:00 Who this is for
00:59 The 3 parts of a coaching business
01:44 Delivery: retention, LTV, referrals, results
03:52 Sales: your last 10 clients and your close rate
04:45 Marketing: where your clients come from, outbound and inbound DMs
08:04 Content problem or niche problem?
10:11 Running ads
11:20 Marketing campaigns every 4 to 8 weeks
12:27 The leads maths
13:45 Going from coach to operator

Watch on YouTube: https://www.youtube.com/watch?v=LttUwmRd7Q4

Connect with Zac Perna:

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• Podlink: https://pod.link/1798655360 
• Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  
• Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360