Episode Details

Amy's Kitchen is doing what most packaged food brands won't — fighting the UPF narrative head-on. Plus, Nestlé and Unilever are in India's regulatory crosshairs over health claim labelling.

In this episode:

• Amy's Kitchen has launched a national campaign to directly counter ultra-processed food narratives, making it one of the first challenger food brands to go on offence against the UPF consumer health trend rather than quietly reformulating.
• India's food safety authority FSSAI has issued formal notices to both Nestlé and Hindustan Unilever, accusing them of making misleading health claims on product packaging in one of the world's largest consumer markets.
• German heritage beer brand Paulaner is preparing to enter the RTD market in Germany, bringing its premium Bavarian provenance credentials into a category that has so far been dominated by mainstream and generic players.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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