Episode Details

Lynda Smith brings over 25 years of experience in marketing, sales and general management across a diverse set of industries and has spent the last 15 years working in the area of high technology products and services. In her capacity as SVP Marketing/Chief Marketing Officer for a number of companies including Genesys Telecommunications Laboratories, Nuance, Genpact, Jive, WeVideo and now Twilio, Lynda has been responsible for the full end-to-end marketing responsibilities of an organization. As General Manager of Nuance's call center division, Lynda had P and L responsibility for one of the core businesses of the company with oversight of engineering, sales, services, marketing and M and A activity. Her industry experience includes aerospace, telecommunications, enterprise software, global outsourcing, digital media and social.

Uploaded 24-07-12

Lynda's global background is extensive with hands on experience in driving business in the US, Europe, India, China and other major markets. Lynda has an undergraduate degree in liberal arts from Simpson College and an MBA from the Wharton School of Business at the University of Pennsylvania. She is on the faculty of Stanford University where she serves as a lecturer in Global Entrepreneurial Marketing and Professional Education programs.

Enroll today in Global Entrepreneurial Marketing: http://scpd.stanford.edu/search/publicCourseSearchDetails.do?method=load&courseId=12724

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