Episode Details
Back to Episodes56| Why Loyal Clients Quietly Leave Their Hairstylist: 3 Reasons They Get Bored (And How to Fix It)
Description
Why Loyal Clients Quietly Leave Their Hairstylist: 3 Reasons They Get Bored (And How to Fix It)
She’s been coming to you for years. Every six weeks, like clockwork.
And then one day you realize you haven’t seen her in three months. She didn’t complain. She didn’t tell you anything was wrong. She just stopped booking.
And somewhere across town, she’s sitting in another stylist’s chair saying, “I love my old stylist. I just needed fresh eyes.”
Clients don’t usually leave because of one bad haircut. They leave because they got bored, and nobody noticed. In this episode, I share the three things that quietly send loyal clients out the door, and what to do about each one.
In this episode, you’ll learn:
✂️ Why skipping the consultation with your regulars is costing you clients
✂️ The simple questions to ask so you know she’s still happy with her hair
✂️ How a chair that gets “too personal” makes clients afraid to ask for a change
✂️ How to stay warm and friendly while keeping it professional
✂️ Why clients go looking for “fresh eyes,” and how to bring them something new
✂️ How to keep learning, and let your clients see that you’re still growing
The 3 reasons loyal clients get bored:
- You stopped doing the consultation with your regulars.
- The conversation behind the chair is all personal.
- You stopped bringing her anything new.
Your challenge this week:
Pick three regular clients on your books this week. Re-consult each one like she’s new, and ask her, “Is there anything you’re getting tired of?”
📘 FREE GUIDE: Before You Go Independent
Building loyal clients is what gives you choices in this career. It’s what lets you go independent someday, if that’s what you want, because the clients who follow you are the loyal ones.
If you’ve been thinking about renting a chair or opening a salon suite, grab my free guide, Before You Go Independent. It’s a step-by-step guide to knowing you’re really ready.
Get it here: onpointhairbysherri.com/links
Have questions about this episode?
Come join me in the free On Point Pro Community and bring your questions. Maybe it’s a regular you’re worried about, or a client who’s gone quiet. I’ll be happy to answer.
👉 https://www.onpointhairbysherri.com/links
Episodes mentioned:
🎧 The Power of a Consultation: How to Turn First-Time Clients into Lifelong Clients
🎧 Client Consultation: The Step-by-Step Plan to Help You Keep Clients Coming Back
If this episode helped you, please leave a rating and review. It helps more stylists find the show. And send it to a stylist friend who could use it. 💛
Cutting Through It, with Sherri Brodie