Episode Details

Donna co-teaches Global Entrepreneurial Marketing at Stanford in the School of Engineering and to entrepreneurial executives worldwide. She has recently taught groups of entrepreneurs from France, Poland, Denmark, Finland, Chile, Singapore and other parts of Asia. She also is running her third startup. Yiftee is about Microgifts - a simple concept integrating merchants, social media and mobile. Now you can give your friends a real latte, beer or cupcake to say Happy Birthday, thanks or just because. Friends stop by the merchants and pick them up, driving traffic and repeat business. Donna uses her 25 yrs of hands-on entrepreneurship to bring her lessons to life, often driving home concepts by coaching students in their own new businesses.

Uploaded 24-07-12

Prior to Yiftee, Donna was CEO of Big Tent Design, a fast-growth Internet company that provides a free web software platform for groups. BigTent is now a subsidiary of Federated Media, and continues to help community groups such as parenting clubs stay organized and vibrant online and off with over a million "chief household officers" using it on a regular basis. Donna joined Big Tent from Mohr, Davidow Ventures (MDV) where she was a Partner for almost nine years, serving as VP Marketing in sixteen MDV-funded start-ups. Prior to MDV, Donna was VP Marketing at Clarify Inc., a CRM pioneer that she helped establish, grow and take public. Her career began at Sun Microsystems in product management.

Enroll today in Global Entrepreneurial Marketing: http://scpd.stanford.edu/search/publicCourseSearchDetails.do?method=load&courseId=12724

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