Episode Details

Coca-Cola just seized one of the biggest foodservice pouring contracts in the US from PepsiCo. Plus, AB InBev gets a regulatory wake-up call on BeatBox design — and what it means for every FMCG brand borrowing youth-coded visuals.

In this episode:

• Coca-Cola is set to become the exclusive beverage supplier to KFC's entire US restaurant estate, displacing PepsiCo from one of the largest quick-service pouring contracts in the country.
• The UK's Portman Group ruled that AB InBev's BeatBox flavoured alcohol packaging is likely to appeal to under-18s, ordering a full redesign to comply with its Code of Practice.
• Jenna Bromberg, former CMO of Papa Johns, has been appointed CMO of Arby's effective November 2, with an explicit mandate to rebalance brand-building against short-term sales growth as parent company Inspire Brands eyes a potential IPO.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily