Episode Details

Morgan and Rob Harper are building something special in Berwick, Maine. As the owners of Dirigo Ranch and Dirigo Ranch Feed & Seed, they’ve turned a passion for the country lifestyle into a growing family business rooted in hard work, self reliance, and a love for the land.
Their journey started with a flock of laying hens and plenty to learn. Since then, they’ve grown their homestead into a family run ranch raising beef cattle, horses, and other livestock, working alongside their children and Morgan’s parents to build a lasting legacy.
Inspired by Western-style ranching and their Maine roots, the Harpers chose the name Dirigo meaning “I lead,” Maine’s state motto as a reflection of the path they’re creating for their family. Through their Feed & Seed business, they’re also supporting the people who raise livestock, ride, hunt, and live the agricultural lifestyle.
In this episode, we sit down with Morgan and Rob to talk about starting from scratch, learning through experience, growing a family business, and having the grit to pursue a different kind of life. Their story is a reminder that you don’t have to have it all figured out to get started—you just have to be willing to put in the work.

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