Episode Details
Back to EpisodesE101. Why Terri Stopped Doing What Everyone Else Was Doing And Got Fully Booked
Description
Terri from TK Lashes and Brows opened a shopfront salon at 23. Then COVID hit, she lost $30,000 in the first month and her accountant told her beauty would be first to close and last to open.
So she went home. Just brows and lashes, a separate studio entrance and set hours. She made more money than she ever did in the shopfront.
Terri joined BBS after hearing me speak at Salon First, where I told her to just put her prices up. She did it that week and didn't get a single complaint. She's implemented 4 to 5 modules and is now fully booked with a near 100% rebooking rate.
We also get into her brow take that has the mappers fired up and why I want her raising her prices in December, not January.
You can follow Terri HERE
In this episode
- Why a 6 figure shopfront made less than a home salon
- Raising prices $10 to $20 with zero kickback
- Going from "rebook online" to rebooking every single client
- 10 clients booked into a lash lift launch in 3 days, at full price
- 30 minute brows without mapping, and why it makes her more money
- Why December is the best month for a price rise
- Terry's advice: back yourself sooner
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