Episode Details

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Ben Hancock was one of the first hires at Modern Wisdom, where he spent four and a half years working alongside Chris Williamson and ran content as the show grew to over 4 million YouTube subscribers.

In this clip, he breaks down Modern Wisdom's short form strategy, from why they waited until around 1 million subscribers to take it seriously, to the faceless clip accounts that pushed their content out to millions more people.

This is a short form masterclass.

We get into:

- Why Modern Wisdom held off on short form for so long

- How 150 faceless clip accounts became a secret distribution channel

- The exact posting schedule across TikTok, Instagram, YouTube and X

- Why short form was never a conversion piece for Chris

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Timestamps:

00:00 The 150 faceless accounts strategy

01:40 Waiting until 1 million subscribers

02:18 Why short form cannot save a weak podcast

03:01 How much content should a top podcast post?

03:55 The posting schedule across TikTok, Instagram, YouTube and X

05:18 Why short form was never a conversion piece