Episode Details

Coca-Cola turned a forgotten brand into 2026's fastest grower — and Nestlé is facing a Texas lawsuit over baby food marketing claims. Here's what both mean for your brand strategy today.

In this episode:

• A new report shows consumer goods majors are aggressively increasing ad intensity as other big-spending categories pull back, widening the share-of-voice gap in a deliberate counter-cyclical bet.
• Coca-Cola has repositioned long-dormant Mr. Pibb — a brand that spent decades in Dr Pepper's shadow — into the fastest-growing brand in its portfolio heading into 2026.
• Texas Attorney General Ken Paxton has sued Nestlé and its Gerber subsidiary, alleging baby food products contain arsenic and lead and that packaging marketing claims misled parents.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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