Episode Details

Build on what we cover in this video with this free video kit - get it here 👇

Content Strategy for Personal Brands: https://joannawiebe.co/advantage

And if you're ready to make actual money off your personal brand (which is kinduv the whole point in building a platform), then work with me here 👇

The Six Fix: https://joannawiebe.co/mastermind

Okay, now what the Helsinki am I covering in this video? *Modern* content strategy. Most of what we've learned about content strategy was either

a) made in 2012 to cover all things SEO and link building, or

b) made in 2026 and focused 100% on Instagram.

You 👏 need 👏 ...not that stuff.

Let the rest of the world scatter their content strategy efforts across 300 channels, 5000 messages and a bunch of offers that look like they're $100M offers on paper... but bring in about $2.

Look, you haven't heard much from me before OR you've never heard from me and you're like, "What do you even know about it?" I know about marketing that produces results. So that's what this video is based on. Marketing that produces results. All based on working in content and copy with tons of startups and some bigger names you might have heard of like:

- Google
- Shopify
- Canva
- Adobe
- AWS

The thing about content, copy and strategy - all of which we cover in this video - is that they are some of the least expensive, highest leverage opportunities in business today. So you don't have to be Google to have a stellar content strategy that actually sticks the landing today. Watch this video, and then...

Watch this video next because it builds on it:
https://www.youtube.com/watch?v=G4jMW7zapoQ

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📣 It's Time to Do This: https://docs.google.com/document/d/1qg4G22aHGmDmY4PvMrFyLlH3Pbx9WvosPDNr3U-flrI/edit?tab=t.0
▶️ Get More Videos on Strategy for Personal Brands: https://joannawiebe.co/advantage

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