Episode Details
Back to Episodes750: How to Pre-Sell a Pilates Studio
Description
Pilates is booming! The boutique fitness industry hit $51 billion in 2025 and could reach $200 billion by 2032 if Pilates keeps its pace. But here's the gut-punch: only one in ten studios are profitable, and just one in a thousand opens profitably. How you pre-sell decides which side of that line you land on.
Rachel and Alyssa break down how to pre-sell a Pilates studio the profitable way in Episode 750: How to Pre-Sell a Pilates Studio (Part 1).
- Run three distinct phases: wait list, pre-sale, then a soft and grand opening—each with its own job
- Sell in founding-member waves: deepest discount first, then tighten; hold the line and move to the next wave instead of over-discounting
- Build the wait list first: aim for roughly 300–3,000 leads depending on market size, half from paid social and half from grassroots
- Win the community in person: pop-up classes, tabling, events and Easter-egg giveaways that capture names, numbers and emails
- Protect the soft opening: carve out exclusive founder time so your team can still sell leads on that final wave
Opening with money in the bank instead of bleeding cash reserves isn't luck—it's a planned, intentional pre-sale that stacks impressions, builds trust, and turns a full wait list into founding members on day one. Episode 750 is your blueprint.
Catch you there.
With grit and gratitude,
Lisé
LINKS:
https://www.instagram.com/studiogrowco
https://www.linkedin.com/company/studio-growco/