Episode Details

Coca-Cola just took KFC from PepsiCo after 37 years. AB InBev's BeatBox got hit by UK regulators over packaging. Two stories every FMCG marketer needs to understand today.

In this episode:

• The UK's Portman Group upheld a complaint against AB InBev's BeatBox, ruling that its bold, colourful packaging was likely to appeal to children — a direct regulatory consequence for how the brand can be marketed in the UK.
• Coca-Cola will replace PepsiCo as the exclusive beverage supplier to KFC restaurants across the US, ending a 37-year pouring rights deal and handing Coca-Cola brands a massive daily consumer touchpoint advantage.
• Jenna Bromberg, former CMO at Papa Johns, has been appointed CMO at Arby's with an explicit brief to balance long-term brand-building with short-term sales growth — a mandate made more significant by parent company Inspire Brands weighing an IPO.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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