Episode Details

Welcome to the American Cattlemen Podcast and our series on the American Wagyu Conference, where we’ll have a conversation about premium beef, customer relationships, and the future of a family farming operation. Today, Gale McKinney sits down with Dustin and Brittany Borden and their sons, Easton and Briggs, to explore the history and vision behind Morris Stock Farm in the Texas Panhandle.  

Located near Gruver, Texas, Morris Stock Farm combines a custom feed yard, farming  operation, and a commitment to serving cattle owners of every size. Whether a customer brings  one animal for the family freezer or a larger group destined for market, the Bordens emphasize  that every relationship deserves attention and respect.  

Dustin explains how the operation helps producers feed, finish, and market Wagyu cattle by  connecting customers with buyers and planning ahead for harvest. The discussion also covers  age and source verification, maintaining chain of custody, and the records and audits that  support customer marketing goals. Brittany shares how these processes help preserve valuable  information as cattle move from the ranch through the feeding stage.  

Listeners will also hear about the farm’s feeding approach, including its use of corn and  sorghum silage as water availability shapes crop decisions. Dustin introduces Kobe Tech, the  operation’s proprietary feed additive, and discusses the marbling and carcass results the family  reports seeing in its cattle.  

Beyond the feed yard, the Bordens explain how their 4B Meats business connects their cattle  operation with consumers through local deliveries, shipping, gift boxes, and beef supplied to  school cafeterias. They also discuss selecting Wagyu genetics for marbling and growth in  crossbreeding programs.  

The episode closes with an honest look at generational transition. As Morris Stock Farm  approaches its hundredth anniversary in 2027, Dustin and Brittany reflect on preserving  experience, welcoming new ideas, and involving the next generation. Their story highlights the  planning, communication, and shared commitment required to carry a family business forward  while raising their boys with the values that make agricultural life meaningful.  

For producers interested in Wagyu feeding, beef marketing, or farm succession, this  conversation offers a personal look at building relationships and keeping a family operation  moving forward.

For previous episodes of the American Cattlemen, please visit:  www.americancattlemen.com.

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