Episode Details

Watch this video to learn about design thinking and how Stanford uses it to create new and innovative approaches to solving strategic problems such as the power of prototyping, asking good questions, and focusing on a user-centered, co creation model of value.

Uploaded 22-03-11

Speakers:
Bill Burnett - Executive Director, Stanford Design Program
Sven Beiker - Executive Director, Center for Automotive Research at Stanford (CARS)

Learn more about the Innovation Masters Series: http://scpd.stanford.edu/design/

0:00 Introduction
0:56 Meet the Speakers
4:00 After the Crisis: The Challenge
5:03 Think about the following questions
6:45 The answer to these questions is critical!
7:30 People are suggesting Design as an answer
9:26 What's the case for design?
10:45 The strategic thinking equation
12:54 Design thinking's version...
13:51 Design Thinking explained
16:37 Design Thinking started at Stanford
17:42 Design Thinking is also...
19:37 The Design Thinking process
21:38 The Design Thinking context
25:17 An innovation framework
32:34 CASE STUDY: Center for Automotive Research at Stanford - CARS
37:13 CARS Challenge the Existing and Exploring New Paths
42:29 Radical collaboration yields radical solutions
48:11 Who should attend?
49:01 Key Program Takeaways
49:25 Selected Faculty Presenters
50:48 Innovation Masters Series: Gaining a Competitive Advantage in an Uncertain Economy

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