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Against the Run with Katharine Curran: Who Gets to Shape Women’s Football?
Description
Women’s football is attracting investment, new audiences and ambitious brands. The decisions made during that growth will shape who feels welcome in the game and who shares in its success.
Katharine Curran is an investor at Monarch Collective, which focuses exclusively on women’s sports. Before that, she led marketing at Manchester City Women and worked in strategy at City Football Group. Monarch has invested in FC Viktoria Berlin, and Katharine co-authored Whose Game Is It Going To Be?, a set of eleven theses on the culture and business of women’s football, published together with Serviceplan Culture. In conversation with Amadeus Thüner, her experience opens up questions that reach beyond attendance figures and sponsorship deals. What makes a club worth belonging to? How can fan experience, ownership and commercial partnerships strengthen each other? And whose ideas are shaping the future that investors say they believe in?
This episode looks at women’s football as a growing business with a culture still being built.