Episode Details

FMCG brands are spending more on ads while other sectors cut back — and Nestlé is fighting a Texas lawsuit over heavy metals in Gerber baby food. Two stories every brand manager needs to understand today.

In this episode:

• A new report shows consumer goods companies are growing their share of advertising intensity relative to other major spending categories, making a counter-cyclical bet to capture share of voice as rivals go quiet.
• Coca-Cola's Mr. Pibb has been named the fastest-growing brand of 2026, proving that deliberately backing an under-resourced portfolio asset can deliver growth without launching an entirely new product.
• Texas Attorney General Ken Paxton has sued Nestlé and its Gerber brand, alleging baby food products contain arsenic and lead and that Nestlé falsely marketed these products — combining a product safety claim with a deceptive advertising allegation.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily