Episode Details

Taking every deal can put your reputation at risk. Sheila Dantzler explains why knowing when to refer business out matters as much as knowing how to close.Drawing on 21 years in Chicago real estate, Sheila shares how consistent follow-up turns prospects into long-term clients, why a big commission doesn't guarantee a strong business, and how to negotiate with data when emotions run high. For agents and business owners, it's a practical conversation about earning trust, protecting your expertise, and preparing for uneven revenue.
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