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Google, Antitrust, and the Remedies That Stopped Short of a Breakup
Published 1 week, 5 days ago
Description
This episode explains how Google's DFP publisher ad server, AdX exchange, and AdWords worked together. It covers the DOJ lawsuit of January 2023 and the April 2025 monopoly finding by Judge Brinkema, the remedies trial, the DOJ seeking AdX divestiture, and Google seeking behavioural remedies. It also looks at the September 2026 remedies, including Prebid integrations, data sharing, non-discriminatory bidding, and a 6-year monitor, and why it matters for publishers, news funding, and other Big Tech cases.