Episode Details

Episode summary:
Event photography is one of the most reliable income streams a photographer in business can build, and one of the most misunderstood. In this episode, Grace Costa draws on 25 years behind the camera to share exactly how she runs corporate events, from the first inquiry to the final gallery. That experience includes weddings, a decade as a Department of Defence photographer covering VIP ceremonies, and years of corporate work for major Australian organisations.

You'll hear how Grace quotes events so she wins against three competing vendors, why she arrives early (and it's not to set up her gear), the two lenses and flash setup she relies on, and the specific way she photographs speakers, award presentations and networking groups so her images stand out. She also shares how Google has been sending her event leads for years, and how you can set up your website to do the same.

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