Episode Details

Beyond the Shelf Live heads to the Bynder booth at the Retail Club AI in Festival sunny Huntington Beach, where Dave catches up with Luke Roberts, Global Director Digital Strategies & Growth.

AI is making content easier to create—but is all that extra content pulling its weight? Luke talks about conquering content chaos and shares a lesson from nearly 18 years at Mazda: technology only helps when people put it to work. 

He also shares what excites him about Bynder’s partnership with It’sRapid and how the two platforms can help customers get more from their content.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker