Episode Details

From Spray Tanner to Global Beauty Brand: Jules Von Hepp on Building Isle of Paradise, Showing Up and Knowing When to Leave Jules Von Hep spent 10 years as a celebrity spray tanner. His clients included Strictly Come Dancing, the red carpet and Vogue. Then he spotted a gap no one was filling. The result was Isle of Paradise, a colour-correcting self-tan brand that went into Superdrug and Boots and then out to Sephora in the US and Australia. In this episode, Jules tells Nicole how a founder with no product-development background built a global brand by leaning on his expertise and partnering with people who knew what he didn’t. He explains why he believes every product founder should be a front-facing founder. He also talks openly about deciding to leave the brand he created and what comes next, including his new book, The Confidence Ritual. In this episode: How 10 years in the treatment room became the brand story, and the formulation knowledge, behind Isle of Paradise Why partnering with Future Beauty Labs let him stay creative and play to his strengths Why your customer wants to see you, and why social media is your shop front Protecting your face and your identity when you know an exit is coming How to tell when it’s time to leave your own brand, Advice for starting out: stop chasing the perfect sample. 85–90% is ready. Advice for scaling: widen who your customer is, test limited editions and see what sells

This episode is brought to you by Neon Digital Clicks. Their 60-day Runway to Results programme manages your Meta and Google ads with no long-term contract. Find out more at runwaytoresults.com

Guest Jules Von Hepp https://www.instagram.com/julesvonhep/

The confidence ritual https://www.amazon.co.uk/Confidence-Ritual-Give-yourself-inside/dp/0349443890

https://www.julesvonhep.com/ https://soularsol.com/

https://www.instagram.com/soularsol_

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