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How to validate your (or your client's) copy
Description
When you start the conversion copywriting process with voice-of-customer (VOC) data…and when you walk your clients through that VOC before presenting your copy… you don’t typically get push-back on your copy.
But sometimes.
Ah sometimes.
Sometimes you do.
In this live Tutorial, conversion copywriter Joanna Wiebe shows you one simple method she and the other copywriters at CH Agency use to validate their messages with customers before presenting copy to their clients. It’s how they totally banish “yeah but” and “I don’t like” and “well our web developer thinks” from copy reviews.
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