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How orange groves and a tiger attack inspired two sisters to launch Golden Gems in St. Louis

Published 1 day, 8 hours ago
Description
Ten years ago, sisters Susan Logsdon and Amanda Helman founded Golden Gems. What started as a “side hustle” family business venture turned into a successful brand that celebrates being authentic and unapologetic. Logsdon and Helman share how family lore and their Florida upbringing show up in their work — and what they’ve learned in the decade since going all in on their own business.
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