Episode Details

Emma Louise Boynton is back, filling in for Vic. Sydney Sweeney’s “just sports” ad caused a stir, but the bigger story is that she’s an investor in Novig, the prediction market now reportedly worth $2 billion. Soph breaks down how prediction markets work and whether they’re anything more than sports betting. Then Emma brings the story of Sarah Creal, the Victoria Beckham Beauty co-founder who’s just launched a brand in the UK for women over 40, the generation with the most money to spend and the fewest products made for them.

Check out Emma’s book! https://geni.us/pleasureelboynton

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Credits:

Host: Sophie Hallwright

Guest: Emma-Louise Boynton

Editor: Kate Callaghan

Social & Digital Manager: Lucy Munro

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Chapters

• 00:00:00 Coming up in this episode …
• 00:01:16 Generate x The Curve
• 00:01:30 Catch up
• 00:06:48 Sydney Sweeney is shaking up the prediction markets
• 00:24:13 Generate x The Curve
• 00:24:50 Discover this forgotten market
• 00:46:30 Thanks for listening!

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