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Relationships, Results & Lessons Learned: Catching Up With Gene Freeman and Chris Strempek

Episode 188 Published 20 hours ago
Description

Join Us for a GLC Field Trip (Dayton, OH)

Connect with Fellow ACE Members at ACE Connect (Tucson, AZ - November 17-20, 2026)

Master Aspire Software at the GLC Aspire Workshop (Dayton, OH - August TBD & December 2-3, 2026)

Register for GROW! 2027 Annual Conference (Savannah, GA - February 17-19, 2027)

Episode #188: In this episode of The GROW! Show, Marty Grunder catches up with Gene and Chris from Complete Landsculpture, hosts of GROW! 2026 in Dallas, to see how the goals and initiatives they shared with attendees have played out over the past year. Gene and Chris talk candidly about their push to grow maintenance, the impact of losing major accounts, and why strong client relationships remain one of the most important pieces of their strategy.

BOBYARD is an AI-powered takeoff and estimating platform that automates the most time-consuming parts of bidding work. Contractors report up to 65% reduction in takeoff time and 3-5x more bids submitted per estimator.

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Key Learnings

  • Flat Numbers Don't Mean Flat Progress. Despite nearly $2M in new contracts sold, two key losses early in the year kept maintenance numbers flat. The team used the year to build systems that will pay off for years.
  • Managing, Not Mowing. Account managers walk every property and record videos for clients, noting enhancements and ownership. "Anybody can mow grass. One weed can get you canceled."
  • SharePoint as the Central Hub. All communication, schedules, and visibility across business units in one place. A real operational win in 2026.
  • The Platinum Rule. Don't just do unto others what you'd want. Do unto others what they expect. This filter catches the quality gaps that technical execution alone misses.
  • "She Didn't Feel Loved." Chris met with an unhappy client who confirmed CLS had done everything they promised. The problem wasn't the work. It was that she didn't feel cared for.
  • Hard to Fire a Friend. Account managers taking clients to lunch isn't a soft skill, it's a strategic moat. Relationships are what survive competitive bids and board changes.
  • Live Video Property Walks. Account managers walk the property with their face on camera, personalizing with details about the client's family or weekend. Removes the "can't reach them" excuse entirely.
  • Back Porch Parties as a Trust Indicator. When clients and vendors take time away from their work and personal lives to show up at your office, that's a sign the relationships are real.
  • Purchasing Discipline. Two team members bought the same thing on company credit cards with a 65% price variance. Centralize purchasing, share information, don't buy the T-shirt twice.
  • Humility Compounds. Frank Mariani sat in on Grow at CLS 11 years ago doing $50 to $60M and asked more questions than anyone in the room. There's no neutral in this business.
  • AI as Connective Tissue for 2027. The Asset Include Go platform launch plus AI integration will connect data streams that currently don't talk to ea
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