Episode Details

Pernod Ricard is stretching Malibu into stronger RTDs, Nestlé is pouring $1 billion into Mexico through 2030, and a challenger snack brand is using fashion collabs to outmanoeuvre FMCG giants. Three moves with real strategic stakes.

In this episode:

• Pernod Ricard is launching higher-ABV ready-to-drink products under the Malibu brand in the UK and North America, targeting growing consumer demand for stronger RTD formats.
• Nestlé is committing an additional $1 billion to its Mexico business through 2030, doubling down on a high-growth emerging market spanning confectionery, dairy, and coffee.
• Challenger snack brand Unreal Snacks is pursuing fashion collaborations — alongside Chipotle — as a low-cost route to earned media and cultural credibility against larger FMCG rivals.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

Enjoying the show? A quick rating or review on Apple Podcasts or Spotify helps other marketers find us.

Also from Marco & Klara: The Digital Commerce Daily · The Health Marketing Daily