Episode Details

Launch your product in the next 90 days 🚀 Start here: https://tinyurl.com/launchboom-moc-ep72 — Episode 72: Masters of Crowdfunding — In this episode, Mark sits down with Gaelle Wormus, creator of Synaptic Symphony, a co-op strategy board game where your family builds a 3D brain to help a character named Jay handle everyday life. Gaelle shares how a game she made to teach her two sons about resilience turned into a Kickstarter that raised over $107,000 from 1,065 backers. She talks about pushing her launch back a year to get ready, why a 3D neuron piece became the biggest draw in her ad testing, learning to trust Facebook ads when every dollar felt scary, and the launch-day email that went out an hour early. Links: Work with us: https://tinyurl.com/launchboom-moc-ep72 Synaptic Symphony: https://www.kickstarter.com/projects/theresilientbrainco/synaptic-symphony-co-op-strategy-game-for-mental-resilience — Check out our other channels: @launchboom_official @LaunchBoom_Games What we cover: 00:00 Introduction 03:35 Why She Made a Board Game for Her Sons 06:03 From Family Project to Real Business 07:13 The 3D Neuron: The Ad Hook Nobody Expected 09:12 Surround Yourself With Experts 12:45 Why She Pushed Her Launch Back a Year 14:34 Learning to Trust Facebook Ads 16:48 What the Pre-Launch Taught Her 19:52 Launch Day: The Email That Went Out Early 21:58 Proving Herself to Her Dad 23:13 Advice: Pace Yourself 25:00 What's Next After Kickstarter 25:56 Outro