Episode Details
Back to Episodes#323 - Kept Off the Mower, Became a Trimmer Artist: Building a 70-Lawn Business on Word of Mouth | Mark Woodruff
Description
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Salt prices went from $90 to $375 a ton last winter, and Michigan lawn and snow pro Mark Woodruff is bracing for another tough season. Mark joins Evan and Uncle Greg to share how he walked away from a landscaping job during the first snowstorm of 2017. He built that into a business of nearly 70 weekly lawns and 30+ snow accounts, almost entirely through word of mouth.
We cover:
- Salt clauses in snow contracts and pre-buying salt
- Zero-tolerance commercial accounts
- Getting started on Lawn Guru and building route density
- Why he runs Ferris stand-ons and will never sit down again
- His “crown everything” trimming technique
- The customer who offered him a neck massage
Mark’s best advice: stay consistent, stick to your price, and keep your word.
Tags / Keywordslawn care podcast, lawn care business, snow removal business, snow plowing business, road salt prices, salt shortage, salt price increase 2026, ice melt, commercial snow removal, residential snow removal, snow removal contract, salt clause, zero tolerance snow removal, salt pre-buy, Michigan lawn care, solo lawn care operator, starting a lawn care business, lawn care marketing, word of mouth marketing, route density, Lawn Guru, Ferris mowers, Ferris Z3X, stand-on mower, zero turn mower, string trimmer tips, trimming and edging, lawn care tips, Turf Nerds, Mark Woodruff
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