Episode Details

Julie Clifford from Church & Dwight returns to Beyond the Shelf after her 2025 appearance - this time live from Groceryshop 2026!

Julie shares her takeaways on AI and social media, plus an update on Church & Dwight’s partnership with It’sRapid—from localizing content for global markets to using It’sRapid Optix™ for PDP optimization and retail media creative.

She also looks ahead to bringing content insights together with sales and market share data, with a goal that sums up the conversation: bigger impact with less work.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker