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Why Local Media's Ad Sales Machine Needs An Upgrade
Season 1
Episode 29
Published 15 hours ago
Description
Brenda Hetrick, president of Matrix Solutions, joins Tim Hanlon on episode 29 of In the Vicinity to explain why siloed technology and outdated incentives are holding local ad sales teams back, how political spending can mask those inefficiencies, and why sellers must move from pushing inventory to solving advertisers' business problems.