Episode Details

This week on This Week in Fintech, Sasha Pilch sits down with Daragh Murphy, co-founder and CEO of Imprint, to talk about how the company is helping major brands rethink credit cards, rewards, and customer loyalty.

Imprint is building financial experiences directly into the brands consumers already know and love, replacing outdated bank-driven credit card programs with modern technology and personalized rewards. Daragh explains how Imprint is winning enterprise customers, why major retailers are rethinking their credit card partnerships, and why investing in risk management, compliance, and infrastructure has been critical to the company's growth.

The conversation also explores the future of agentic commerce and how Imprint is developing safeguards that allow consumers to use AI agents to make purchases without giving them unrestricted access to their cards. Daragh shares how virtual card numbers, transaction alerts, and more flexible credit products could help bring more consumers into the financial system.

Before that, Sasha is joined by This Week in Fintech editor Larry DiTore to unpack Iridium Credit’s $3 million funding round and its use of AI agents to automate invoice verification for factoring companies. They discuss how AI can help lenders catch discrepancies and potential fraud, reduce manual checks, and prevent businesses from financing the same invoice multiple times.