Episode Details
Back to EpisodesThe Best Place to Show Up Online for Quilting Businesses
Description
Video is one of the few places where your quilting business keeps working for you long after you hit publish. In this episode, Tori and Andi talk about why YouTube is such a strong fit for quilt pattern designers, teachers, longarm quilters, and shop owners, and why Andi wrote a book about it.
Andi shares why video builds trust in a way flat photos can’t, how a well-made tutorial, like a classic nine patch, can keep driving views for years, and why quilters need advice from people in their own niche, not just generic marketing gurus. They also get into the practical side: how to start with nothing more than your phone, how to avoid getting overwhelmed by too many “experts,” and why your first videos will be a little cringe (and that’s okay).
Andi’s new book, Quilting on Video, is launching now at truebluequilts.com/videobook. If you’ve been thinking about YouTube but weren’t sure where to start, this one’s for you.
Mentioned in this episode:
Getting Started on YouTube: https://www.buzzsprout.com/2220335/episodes/19838740-getting-started-on-youtube-quilting-on-video
Shaun from The Guy Who Sews Episode: https://www.buzzsprout.com/2220335/episodes/15804602-start-your-youtube-channel-our-chat-with-the-guy-who-sews
Jaime Bright's Episode: https://www.buzzsprout.com/2220335/episodes/18722284-summit-prep-masterclass-with-jamie-bright-from-craft-a-dream
Chapters
00:00 Introduction to Quilting on Video and Its Opportunities
01:07 Who Is This Book For and How Can It Help Quilters?
02:22 The Growing Importance of Video in Craft Industries
03:36 The Evergreen Power of YouTube Content
04:28 Using YouTube for Craft Inspiration and Longevity
06:27 Why Video Builds Trust and Community
08:08 The Value of a Physical Book as a Learning Resource
10:54 Resources for Learning About YouTube
13:55 Debunking Myths and Staying Focused on Your Niche
16:09 The Unique Needs of Craft Industry Creators
18:00 Finding and Connecting with Other Craft YouTubers
21:30 Content Formats and Video Ideas for Quilters
24:30 Putting Your Own Spin on Tutorials and Trends
27:40 Expanding to Other Platforms and Future Trends
30:22 Getting Started with Your First Video and Overcoming Fear
Want More Quilting Business Content?
🔗 Join us on Patreon for exclusive perks
🔗 Grab Andi’s book, Quilting on Video (waitlist)
🔗 Grab Tori’s book, Workshops Unleashed
Co-Hosts:
Tori McElwain @heytori.tech & https://www.heytori.tech/
Andi Stanfield @truebluequilts & https://truebluequilts.com/