Episode Details
Back to EpisodesI Got 1 Million Followers on Instagram - Here's How - 925
Description
In today’s episode, Brock Johnson is breaking down the plan he used to reach 1 million followers on Instagram. It starts with posting three kinds of content: shareworthy posts built with my SHARE checklist (Simple, strong Hook, Authentic, Relatable, Entertaining), posts with DM automation, and more carousels, since they beat Reels on engagement and far fewer people post them. Every week, the DM automation posts promote four things: my personal email list (the R.E.P.O.R.T.), the business email list through a freebie, the $7 two-week trial, and the podcast and YouTube channel.
Brock also covers the volume and systems behind it: five trial Reels a day scheduled in Metricool, expecting most to flop and swinging anyway, plus five feed posts a day. In 2025 he went from about 2.5 to 4 posts a day and grew from roughly 20K to 65K followers per half-year. To keep that pace without burning out, Brock built systems in Dropbox and Google Drive, upcycle every evergreen post at least three times 90+ days apart, and batch and schedule months ahead, with seasonal posts up to a year out. He closes with one collab post a week, where he offered to do most of the work like Marketing Harry does, and the symbiotic relationship between YouTube, the podcast, and Instagram, where each one feeds followers to the other.
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