Episode Details

Buying more leads won’t fix a sales strategy that overlooks the people already in your network. Valerie Crowell shares why she stopped paying for leads after months without a conversion—and what she tells agents to do instead.

The third-generation broker associate explains how to build business through existing relationships, ask better negotiation questions, and protect deals by keeping emotions out of the process. She also shares how her title insurance background helped her spot property value others missed.

Watch the full conversation and subscribe to The Leverage Podcast for practical lessons on sales, negotiation, and business growth.

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