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AI Shouldn’t Replace Your Thinking. It Should Make It Better. Featuring Don Kurz
Season 5
Episode 119
Published 3 weeks ago
Description
AI is changing the way we work—but using AI doesn't automatically make you innovative.
In this episode of Pull The Chute, Don Kurz shares how his agency, Omlet, has integrated AI into its creative and strategic processes.
The key difference?
They don't treat AI as a replacement for people.
They treat it as a partner.
AI can help generate ideas, process information, develop strategic briefs, and accelerate the creative process. But human judgment is still needed to determine what is relevant, original, strategic, and worth pursuing.
And that's especially important when everyone has access to the same tools.
AI may help you move faster.
Human insight helps you stand out.
The goal isn't to let AI do everything.
It's to learn how to work with it.