Episode Details

Most new podcasters skip the one step that actually keeps their show from spinning out.

What matters is answering three straightforward questions before you record a single episode. Brett Johnson, My Podcast Guy™, breaks down how these questions create a focused, manageable, and authentic show that energizes both you and listener.

Key Takeaways:

• Discover the real mistake beginner hosts make (it’s not tech issues or lackluster metrics)
• Learn the three foundational questions to define your podcast’s purpose, audience, and format
• Uncover why modeling your show after others often leads to confusion and burnout
• Find out how a clear ‘why’ turns your planning burden into motivation
• Get actionable steps for recalibrating your podcast if you’re already feeling misaligned

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Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website.

Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Recorded at 511 Studios - Columbus, OH (and you can too!)

You can book a clarity call with me. Just head over to My Podcast Guy™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it.

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I research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard.

Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen - License code: T0ZIBWWXBX3NLCVB

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Copyright 2026 Brett Johnson | My Podcast Guy

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