Episode Details

Jessica Rhodes: Does Podcast Guesting Actually Work? The Ingredients That Make It Pay Off

Episode 199 Published 1 day, 7 hours ago

Guest: Jessica Rhodes, CEO of Interview Connections Host: Julie Riga

Jessica shares how booking her dad on podcasts in 2013 grew into one of the longest running podcast booking agencies in the country
Why she returned to the CEO seat at the end of 2025 after an eight year hiatus
The cookie recipe analogy: leave out one ingredient of success and guesting can seem like it does not work

Trust and Searchability: Interviews build backlinks, credibility, and a trust checkbox you can share before a sales call
Relationships: Treat guesting as a premium networking strategy and choose shows where a real connection and future collaboration are possible
The Long Game: Most people quit before the compound effect takes place, so keep going and keep improving your craft

PR is visibility, while podcast guesting is marketing and a strategy to grow your business
Get clear on your offer before investing in visibility
Tighten your origin story and build a story vault of repeatable stories
Use the flavors of speech, including tempo, tone, and pauses, to hold attention
Use an external microphone and keep it close for a richer sound
Disclose paid placements, because the FTC may one day pay closer attention to podcasting
Authenticity wins, because nobody remembers your mistakes as much as you do

Entrepreneurs, coaches, speakers, and business leaders who want visibility that leads to real growth

Website: interviewconnections.com
Free podcast guesting masterclass on positioning, monetizing, and repurposing your interviews

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