Episode Details

Everyone in construction marketing tells you to “be authentic” — Simon Bowler is one of the few who’s held onto it with 700k people watching, and this episode is about how he’s done it, and whether that audience actually does anything for the business.

A former car salesman turned master carpenter who builds bespoke gazebos and garden rooms — with two Harrogate Flower Show Golds to show for it — he’s grown one of the biggest construction accounts in the UK by doing something simple: filming the work as he does it, and never pretending to be something he isn’t.

He’s sharp on why some posts fly and others flop (it’s nearly always the hook), the homage video that bombed and taught him to stay in his lane, and why he still shoots every brand collaboration like the brand’s watching — because it is.

He’s also honest about the hate that comes with reach, the people sliding into his DMs to sell him followers, and the paradox that a trade creator with hundreds of thousands of followers still isn’t taken seriously by parts of the industry.

He closes on the marketing itself — why a brand needs a vibe, not a personality, the biggest mistake he sees marketers make in construction, and why brands don’t need engagement, they just need to be seen. It’s part one of two: the story and the craft here, the brands-and-marketing one next.

Follow Simon Bowler

Instagram: https://www.instagram.com/simonbowlerltd

TikTok: https://www.tiktok.com/@simon_bowler

Facebook: https://www.facebook.com/simonbowlerltd

YouTube: https://www.youtube.com/@simonbowler1

Sponsor

This episode is sponsored by Big Wipes - bigwipes.com

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