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Creating and selling product packages, with Prerna Malik - Copyhackers
Description
Prerna runs a badass copy business and sells tens of thousands in copy packages. She's sold 'em to course creators galore and to the likes of Pat Flynn. She's going to walk us through:
1) Resistance! Why a world of copywriters and consultants foolishly hate on copy packages
2) How she's stacked up business-stabilizing influxes of cash with smart copy packages clients rush to buy
3) The mistakes you might be making today with your packaged services (she sees service businesses make these all the time)
4) A framework for creating your own packages... so you can avoid costly mistakes
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