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Revlon's Amazon Video Ads, Apple Blocks Ad Tech, Yazen Raises €50M

Published 1 day, 8 hours ago
Description

Revlon just gave brands the clearest public proof yet that Amazon's interactive video ads drive real purchases. Meanwhile, Apple's new ad tech block list could quietly break retargeting for thousands of ecommerce brands heading into Q4.

In this episode:

  • Revlon's Chief Digital Marketing Officer Kelly Solomon publicly detailed at Advertising Week New York how the brand used Amazon's interactive video ad units to link upper-funnel brand video directly to shoppable purchase outcomes — one of the first brand-side breakdowns of the format in practice.
  • Apple has introduced a new block list targeting data brokers and cross-site ad tech vendors, a move that could broadly disrupt programmatic retargeting and third-party audience targeting for ecommerce brands, compounding privacy changes already rolling out with iOS 27.
  • Swedish digital health startup Yazen closed a €50 million Series B led by Nordic growth investor Verdane, standing out as one of the largest European DTC funding rounds of Q3 2026 despite an overall decline in venture activity across the region.

The Digital Commerce Daily is a concise briefing for ecommerce, retail media and digital commerce professionals, hosted by Marco & Klara. New episode every day.

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