Episode Details

Marketing professionals are currently navigating an unusual delay in Google Search Console performance data, impacting critical SEO insights. Concurrently, new guidance highlights how agencies and platforms can leverage 'powered by' footer links to enhance SEO ranking authority and improve lead attribution, transforming them from mere decoration into strategic assets.

Optimising 'powered by' links for SEO and lead generation

Agencies and platforms often overlook the strategic value of 'powered by' footer links, treating them as mere decoration rather than assets for SEO and lead generation. When implemented correctly, these links can pass ranking authority for SEO and track which client site sends a lead. Best practices involve ensuring the link is 'dofollow', uses descriptive anchor text or a title tag for logo links, leads to a relevant and convert-optimised destination, and is trackable via analytics. This approach allows organisations that build or host sites to harness these small credits to drive authority and attribute leads back to their own operations, transforming a common footer element into a valuable marketing tool.

Google Search Console performance data experiencing unusual delays

Marketing teams are currently facing significant operational challenges due to an unusual delay in Google Search Console's performance reports. The reports are showing a lag of over 64 hours, a rare occurrence for this essential tool that typically updates within a few hours. This delay, following a recent spam update, directly impacts SEOs and site owners who rely on these metrics to monitor their site's performance in Google Search results and to make informed, timely adjustments to their search strategies. While Google fixed a similar extended delay in December 2025, the current lag means marketing professionals are operating with outdated search performance data.