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🐡 “Goldfish paired with Chardonnay” — Campbell Soup’s marketing blindspot. Turo’s car-share IPO. Back Market’s $6B used iPhones.

Published 4 years ago
Description

Campbell’s Soup’s top-performing snack is Goldfish, but they’ve been targeting the wrong customer for 30 years. Turo filed to IPO by zucking Airbnb’s biz and sticking it on a car like a bumper sticker. And where do iPhones go when they die? To French startup Back Market, which just hit a $5.7B valuation.

$CPB $AAPL

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