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The Psychology of Storytelling That Will Change Your Life
Description
Hit this page after you've watched the video👇
https://thebigsmall.co/
"Storytelling" is a buzzword, but it doesn't have to be. The best brands are natural storytellers in that they craft narratives potential customers understand - storytelling is all about landing in the prospect's imagination and then staying there.
If you want to do that, this video is for you.
You won't waste your time on basic principles like the Hero's Journey. We're gonna get into the really cool stuff that will set your brand apart, like:
🔮 predictive processing
🌎 the establishing shot
🎨 illustrative words
💪 Chekhov's gun
👿 creating a compelling villain
🍭 the sugarcoating principle
Armed with a storyteller's way of thinking, you can rock any boardroom you're in. It's just the start. We've got more, so 🔔 subscribe to always get the latest. And then:
📕 Get the book on finding a story worth telling: https://copysellingbook.com/book
▶️ Train your team on this stuff: https://copyhkr.com/copy-school
Learn more about your ad choices. Visit megaphone.fm/adchoices